LAUREN NICHOLS

During my time at TikTok, I developed a creator program and marketing product that inspired high-quality content creation, encouraged positive brand sentiment and increased company ROI. The program incentivized and inspired creators to produce 4x as much content during campaigns as compared to their regular posting habits resulting in 6M+ more videos produced and over 50B video views. In addition, I also led in-app promotion strategy and programming for sports and gaming. Below is a showcase of some of that work: